Our Values
At Dementia New Zealand, our values shape how we support people, how we work together, and how we advocate for change. They guide the way we show up – for each other, for our communities, and for every person affected by dementia mate wareware.
These values were developed through a co-design process with our kaimahi across the motu. They reflect not only what matters to us – but how we live those commitments in practice, every day.
Ki kōna tāua hui ai – Meeting you where you are
Being alongside, accepting and embracing, person-directed, you matter.
This value is about adapting to people’s needs — not the other way around. It reminds us to pause, listen, and connect with people in ways that feel right for them. Whether it’s supporting someone at home, in a park, at our office, or through quiet one-on-one support, we walk alongside each person and whānau without judgement.
Manaakitanga – We show care, inclusion, respect, support, trust, and kindness
Dignity, empathy, compassion, accessible.
Manaakitanga is the heart of our work. It shows up in the warmth of our interactions, the patience we bring to challenging moments, and the respect we offer — regardless of someone’s stage of dementia. We make people feel welcome, included, and valued.
Tika me te Pono – We do the right thing with integrity
Excellence, research-based, learning culture, continuous quality improvement, accountability, equity.
Tika me te Pono reminds us to hold ourselves to high ethical and professional standards. It’s about being honest, transparent, and always striving to do better — whether that’s by learning from others, adapting when needed, or putting people first, even when it’s hard.
Kōkiri ngātahi – We connect and work together towards a common purpose
Unity, togetherness, collective action, responsiveness, kotahitanga.
Kōkiri ngātahi is about the strength of collaboration — with whānau, with each other, and across the health sector. It reflects our belief that we can do more when we work together, sharing knowledge, backing each other, and advocating as one.